SEO Basics

Search Engine Optimization is very important for any site, and should always be taken into careful consideration when creating new content on your site. To help, we've provided some simple steps to ensure the new content, (pages, posts, media), will not be harming the SEO ranking of your site. However, we highly suggest that if you want to improve the overall SEO ranking of your site, that you contact us today to learn more about our SEO services for the best possible results. 

WordPress SEO by Yoast is a plugin that's already integrated into your Momentum Platform Site, and it allows you to control both the SEO Title & Meta Descriptions for new page/posts added to your site. The Yoast SEO section can be found beneath the content section of your new page/post.

SEO Title (aka Title Tag)

By far, the most important element of individual posts and pages as well as the homepage of a website is the title. Search engines rely heavily on this information to determine what a piece of content is about. As a consequence, the title should definitely contain the focus keywords for the topic you are writing about. 

Here you can set the SEO title for each post or page. If you don’t, the original title will be used. Both plugins will also provide you with a preview of how the title will appear in search results. This is important as the space in result pages of search engines is limited and you should make sure that the title does not exceed this length as it will be cut off otherwise.

Note that with the help of this function you can also set a different title for search engines than the article might have on your website. If the design of your site allows longer titles you can use that to provide a little more information for human visitors while serving optimized titles for search engine spiders. Still, the SEO titles will eventually be served up to human searchers, so don’t “overoptimize” them.

Meta Description

Now that your content has a proper title, it is time to focus on its meta descriptions. This is the part that shows up in black inside search engine results underneath the main title and url of the article. The meta description is one of the single most important factors for ranking well.

The reason why you should provide a meta description is because otherwise search results will automatically show the beginning of your content. This is a bad idea as the first sentence of a blog post might be introductory and have nothing to do with the actual content.

What the description should therefore contain is a good summary of what your content is about. It is also important to repeat the keyword you are focusing on here, but don’t just crowbar it in there, write for humans first. As for the title, the meta description will show up in the preview box for both plugins so you can make sure it does not exceed the recommended length.

Internal Links

To help both users and search engines better understand and navigate your site, you should link liberally in between your content. By providing links and anchor text you provide valuable information and keywords and also make sure you send link juice to other parts of your website.

Image Names and alt Tags

An often overlooked opportunity for search engine optimization are images. Oftentimes you will have visuals to go along with your articles or other content. You can use these to further provide information for search engines and also get a bit of extra traffic from image search.

To do so, make sure you name images with relevant keywords (before uploading them) and also provide descriptive alt tags with focus keywords for them. The latter happens in the media editing tool. Use the options provided there! Not only is it good for your search results but also helps those with site visitors with visual impairments who use screen readers.

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