Below you will find a list of the assets that will be created by Momentum over the course
of the campaign strategy development and setup process:
- Google Analytics account setup and integration with lead tracking platform,
AdWords, and website
- Lead tracking platform setup and integration with website
- Google AdWords strategy development
- Google AdWords account, campaign, and ad group setup
- Conversion tracking setup – phone call and web form tracking, as well as any
additional conversion actions as appropriate
- Landing page designs
- Banner sets for remarketing (if applicable)
- Keyword research and selection
- Negative keyword list
- Ad copy writing
- Setup ad extensions for campaigns (if applicable):
o Location extensions
o Call extensions
o Callout extensions
o Price extensions
o Structured Snippet extensions
- Monthly reporting template
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