The first step in the process is a client kickoff meeting where your campaign manager is introduced and any marketing questions are brought forward. The marketing planner guide and task list are reviewed and a timeline is created during this session.
During this phase, we start taking steps to start building your advertising campaigns. We build every campaign on the foundation that your business will grow. We begin will be setting up your account utilizing our digital marketing platform. This includes all technical setup on the website, keyword lists, ad copywriting and landing page design.
Launch and Beyond
After completing final campaign reviews – we will set up a launch meeting with you to go over all the marketing assets that we have created for your campaign. In this meeting, you will be able to give feedback on everything we have made, and propose any changes before we launch the campaign. Once everything is in order, we will enter billing information and launch the campaigns. Now your marketing campaigns are live, and you can begin growing your business!
After your campaign is launched, your campaign manager will continue to monitor and perform routine maintenance tasks like bid management, adding/removing keywords, and ad copy testing. You will receive a monthly report on campaign performance with the option to meet with your campaign manager to review. You can also use the leads platform to find out if any leads were converted into sales.