Momentum Topics
- Review performance, compare to previous quarter
- Are there new ad groups to add? (PPC Only)
- Any underperforming ad groups to remove? (PPC Only)
- Any ad groups/campaigns limited by budget? (PPC Only)
- Any changes in the business (services, offerings, products, etc.)?
- Revisit keyword list (SEO Only)
Client Topics
- Topics
- Questions?